In a modern era that views things as disposable, transient, or just something one will have until the "next upgrade" happens, why does having a spectacular presentation for your product and brand matter? For one thing it shows your customer that you care about the experience they will have on the other end of transaction. You took the time to wrap, package, include instructions, etc. for the product they were buying. Maybe you even included a personal thank you note! All that care creates an important connection with your buyer, it is the beginning of customer service with a personal touch. This is very important for a small business that does not have a big advertising budget and name recognition. It also gives your customer confidence in your abilities and your brand. When you have a cohesive, well organized presentation it says, "I am confident in my product and I am here to stay!" You and your product become recognizable. The great thing is, you don't have to spend a lot of money on a great presentation, you just have to use your imagination and be resourceful.
Whether I am selling in person or on Etsy, I view each sale as a special one. When selling online I try to personalize each sale, I wrap or box each soap, and including information about my shop. When I sell in public I have scent bottles for each soap, customers can smell the scent of the soap and determine if they like it. I love to answer questions and try to be as informative as I can.
All of these reasons and some I have probably forgotten, make it so important to present your product well. On a purely selfish note it gives me great joy when my customers are happy with my product, it tells me that I got it right! Visit my Etsy shop and check out some of my reviews! 💗
Gina
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| Presentation! Some pretty packaging. |
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